The TOP25 Guides and Awards leverage the world’s first independent rating system based on artificial intelligence (AI) combined with human expertise, the Universal Rating Index (URI).

The Universal Rating Index is a multi-asset, multi-level rating and scoring technology platform that uses big data, machine learning, natural language processing and human expertise to deliver a benchmarked rating index. The resulting index is a composite of several assets indicators.

We look at each ecosystem through a multi-lens perspective, applying an objective measuring standard based on opinion mining, emotional AI, social markers, and algorithms that understand and analyze the make-up of data, and, finally, professional experts assessment.

The Universal Rating Index assets indicators are, but not limited to:
* Review content analysis by AI
* Emotional AI & Opinion mining
* Critics and media mentions
* Social media engagement
* Social markers
* Ambience and comfort
* Location and views
* Interior décor
* Quality of food
* Freshness of ingredients
* Plating and presentation
* Quality of service
* Chef’s personality
* Wine and drinks selection
* Value for money
* History of ratings and rankings
* User generated ratings
* Online presence and footprint
* Experts assessments

At the TOP25 Guides and Awards the logical rankings and award winners are based on the Universal Rating Index.